Generator is no longer relevant

Wildberries UTM generator is discontinued

On July 22, 2026 Wildberries disabled the “External traffic” section with the UTM report. Links with utm_source / utm_campaign no longer provide stats in the seller cabinet — building them in a constructor is pointless.

What replaces UTM Try a deeplink

What to do instead of the generator

Two working options for tracking external traffic after WB disabled the UTM section.

WB substitute articles

A separate article per channel. A paid Wildberries cabinet tool; with many placements cost and manual work grow.

Deeplink + WB API (Mobzio)

Your own link per source, orders from the official API. Compare channels by clicks and orders — without WB’s UTM section.

Detailed alternative comparison

Also: article about the section shutdown · WB external traffic analytics

Why we removed the constructor

Previously this page could build a UTM link for the “External traffic” report in the WB cabinet. The section is off — finished tags no longer appear in seller stats. Keeping a working generator would mislead users.

If you searched for a “Wildberries UTM generator” — the current path is not a constructor, but replacing the UTM section via substitute articles or API analytics. UTM section replacement

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