Wildberries external traffic analytics

Find out which bloggers, Telegram channels, and ad campaigns actually bring orders to WB.

In Mobzio you see deep-link clicks and orders from the Wildberries API — so it’s clear which external traffic source pays off.

Start tracking external traffic
Free trial 3 days and up to 500 deep-link visits • no card required • suitable for agencies and WB sellers

How to track Wildberries external traffic and understand which ads really sell.

Why WB external traffic is hard to analyse

Wildberries does not show which blogger, Telegram channel, or ad platform generated an order. That makes external-traffic decisions difficult for sellers.

  • it is unclear whether advertising with a specific blogger paid off;
  • Telegram channels and ad accounts are hard to compare;
  • it is difficult to quickly decide where to scale the budget;
  • WB external-traffic reports must be compiled manually.

Mobzio solves this problem by bringing deep-link clicks and Wildberries API order data together in one dashboard, so you can evaluate external traffic sources.

How to track Wildberries bloggers

Create a separate Mobzio deep link for each blogger or channel. Clicks are recorded in stats; orders come from the Wildberries API.

Wildberries external traffic analytics

One dashboard shows deep-link visits, traffic sources, campaigns, and order data from the Wildberries API.

UTM tags for Wildberries (optional)

If you use Wildberries UTM tags, Mobzio helps label external traffic from bloggers, Telegram, ads, websites, and QR codes.

How Wildberries external traffic analytics works in Mobzio

  1. Create deep links to WB product pages and catalogues for bloggers, Telegram, targeted ads, QR codes, and other channels — the link opens the product in the app.
  2. The UTM “External traffic” section in the WB dashboard is disabled — the old tag generator is no longer relevant. Core analytics is based on deep links and WB API order data; learn more about what to use instead of UTM.
  3. Connect Wildberries API in your Mobzio account to receive order data by product and period.
  4. In the cabinet you see deep-link clicks and orders from the Wildberries API — without manual Excel summaries.
Start tracking WB external traffic

Who WB external traffic analytics is for

  • Wildberries sellers and brands driving external traffic;
  • companies working with bloggers and influencers;
  • marketers and performance advertising specialists;
  • marketplace agencies and external-traffic contractors;
  • Telegram channel owners selling ads to WB sellers.

What data Mobzio shows

  • clicks from every traffic source: bloggers, Telegram channels, ads, and QR codes;
  • visits from individual bloggers and ad campaigns;
  • deep-link visits from different platforms and creatives;
  • order data by product and period from the Wildberries API;
  • channel-efficiency comparisons by order count;
  • reports that are easy to share with clients and partners.

Advertising analysis example

Imagine you send traffic from two Telegram channels to the same WB product through different deep links:

Telegram channel A

Clicks: 820

Orders: 32

Conversion according to Mobzio: 3.9%

Telegram channel B

Clicks: 910

Orders: 4

Conversion according to Mobzio: 0.4%

Conclusion: channel A generates far more orders, so it can be scaled, while placements in channel B should be reconsidered or stopped.

Try WB external traffic analytics

Free for 3 days, then one plan for deep links and Wildberries external traffic analytics.

FAQ

How do I track Wildberries external traffic?

Create a deep link with Mobzio and place it with a blogger, in a Telegram channel, ad, or QR code. The cabinet shows visits and orders from the Wildberries API.

Can I track Wildberries bloggers?

Yes. Create a separate deep link for every blogger. This lets you see visits and assess which placements generate more orders.

Do I need UTM tags?

No. Core analytics is based on deep links and internal campaign identifiers. Wildberries UTM tags can be used additionally.

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