Kaspi.kz · external traffic

Kaspi external traffic analytics — orders after ads

See which bloggers and campaigns drive paid Kaspi orders.

A separate Mobzio link for every placement opens the product right in the Kaspi app. Connect your store via API — and orders, amount in tenge and conversion for every source appear next to the clicks.

Start for free See a sample report
3 days free · up to 500 clicks · no card required After that — deeplink 700 ₽/mo + “Kaspi Conversions” module 500 ₽/mo

Why it is hard to tell which external ads sell on Kaspi

Kaspi’s “Marketing” service shows clicks, orders and spend for campaigns launched through the marketplace itself, including external ads by Kaspi Pay. Your own placements — with bloggers, in Telegram, Instagram*, TikTok, on QR codes — are outside these statistics, so the contribution of each one to sales has to be guessed.

  • you cannot tell whether a particular blogger paid off;
  • one link for everyone — you cannot see which channel or creative worked;
  • a regular link opens Kaspi in the social network’s browser or a card with all sellers — some buyers go to competitors;
  • external traffic reports have to be put together manually in Excel.

Mobzio covers exactly this part: a separate link for every placement, clicks and Kaspi orders for every link in one dashboard.

*Instagram is owned by Meta, which is recognized as an extremist organization and banned in Russia.

How Kaspi external traffic analytics works

  1. Blogger, Telegram, ads, QR
  2. A separate Mobzio link
  3. Product in the Kaspi app
  4. Order
  5. Report by source
  1. You add links to Kaspi product cards — a separate one for every blogger, channel, ad campaign and QR code. Unlimited links inside one deeplink.
  2. The link opens the product right in the Kaspi app. You can send buyers to your own store’s offer — without other sellers on the card.
  3. You connect your Kaspi store with an API token from the seller account (“Kaspi Conversions” module) — Mobzio receives the store’s orders.
  4. Mobzio attribution assigns store orders to clicks on your links using Mobzio’s own attribution algorithms. Each link’s stats show orders, amount in tenge and click-to-order conversion.
Start tracking Kaspi orders

What a link report looks like

Open the stats of a link to a Kaspi product — orders and amount sit right next to clicks. Below are the same fields you see in the Mobzio dashboard.

Kaspi orders for link “tg-channel-a”
Link to a product card · 30-day period
Sample, figures are illustrative
Orders from the link 27
Order value from the link 289 400 ₸
Conversion, % 4.2 %
Clicks 640
All orders for the SKU (whole store) 186
Value for the SKU (whole store) 1 994 000 ₸
Product City Amount Attribution Order
104500123 Almaty 10 990 ₸ Confirmed 512047381
104500123 Astana 10 990 ₸ Probable 512039916
104500124 Shymkent 11 400 ₸ Confirmed 512031274

“Orders from the link” are the orders attributed to this placement by Mobzio. “All orders for the SKU” are all store orders for this product from any source. You see the placement’s contribution to sales right away: 27 orders out of 186 in the sample.

Mobzio does the attribution itself: it takes store orders from the Kaspi API and assigns them to clicks on your links. Each order shows its attribution level: “Confirmed” — the click city matched the order city, “Probable” — the click and order times matched. You see right away which figures to rely on first.

Any report can be exported to Excel, CSV or PDF: download it or email it to a client, blogger or manager. The export contains a summary, the orders and attribution for each order.

See the report for your products 3 days free · up to 500 clicks · no card required

Why Mobzio if Kaspi has “Marketing”

These are different jobs: “Marketing” shows ads launched by the marketplace itself, Mobzio shows your own external traffic.

Criterion Kaspi “Marketing” Mobzio
Which traffic Campaigns launched through Kaspi: promotion in search and collections, external ads by Kaspi Pay Your placements: bloggers, Telegram, Instagram*, TikTok, VK, targeted ads, QR codes, websites
What you see Clicks, orders and spend for Kaspi campaigns Clicks, orders, amount and conversion for each of your links
Breakdown By marketplace campaigns A separate link for every blogger, channel and creative
Other marketplaces Kaspi only Kaspi, Wildberries, Ozon, Telegram, MAX and VK in one dashboard
Price Campaigns are paid on Kaspi’s terms Deeplink 700 ₽/mo + “Kaspi Conversions” module 500 ₽/mo; 3 days free, no card

Use both: “Marketing” for ads inside Kaspi, Mobzio for bloggers, social media and your other own placements.

What you need to connect and how much it costs

What you need

  • An API token from the Kaspi seller account: Settings → API token. Copy it in full, including the “=” at the end.
  • Links to Kaspi product cards, not to the store front. The product must belong to the store whose token you connected; extra SKUs of the same card are set in the link settings.
  • Optional — a Meta* pixel and token so Kaspi purchases are sent to your ad account.

How long it takes

  • In Mobzio: “Integrations” → Kaspi → paste the token and link the store to a deeplink. It takes a few minutes, order sync starts right away.
  • Everything else is automatic: no exports or spreadsheet merging. New orders appear in the report with a short delay — usually within half an hour.
  • The token is used only to read orders — Mobzio does not change anything in your store.

How much it costs

  • Free trial — 3 days and up to 500 clicks, no card required. The “Kaspi Conversions” module is already on during the trial.
  • After that — deeplink 700 ₽/mo and the “Kaspi Conversions” module 500 ₽/mo. Unlimited links inside a deeplink: one per blogger, channel and creative.
  • Pay for 6 months — 5% off, for 12 months — 10% off. The price does not depend on the number of clicks or orders.

Good to know in advance

  • Mobzio attribution works with clicks on Mobzio links: the report includes orders placed after you published the links.
  • Mobzio attribution counts orders within the attribution window — a few hours after the click. Purchases made days after the click are not included in the link report.
  • Cancelled and returned orders are removed from the report automatically.
  • Each order shows its attribution level — “Confirmed” or “Probable”: Mobzio attribution identifies an order by product, click time and city. That is enough to compare sources with each other and decide where to put your budget; for accounting, use Kaspi data.
  • If there are few clicks, compare sources over a longer period: on a few dozen clicks conversion fluctuates a lot.

Step by step: how to get a Kaspi API token · how to connect Kaspi in the dashboard

Connect Kaspi for free 3 days and 500 clicks free · no card · conversions module included

Kaspi purchases in Meta* and TikTok: server-side events

The purchase happens in the Kaspi app, so the ad platform pixel cannot see it. Mobzio receives orders via the Kaspi seller API, attributes them to clicks on your links and sends the purchase to your ad account itself. You can optimize ads for real sales, not clicks.

  • Purchases in Meta Conversions API. A Purchase event with the amount in tenge, the order number and click data: fbclid, the _fbp cookie, IP, browser and a hashed visitor ID. Buyer emails, phone numbers and addresses are not sent.
  • “Reached the store”. The ViewContent event is enabled with a checkbox — useful when purchases are few and ads need a more frequent event to learn from.
  • Only reliable matches. Orders with high and medium attribution reliability are sent to ads; optionally only those with a confirmed city.
  • Send log in your account. For each order you see the status, Meta’s response and the reason if the event was not sent. On a temporary error Mobzio retries automatically.
  • TikTok Events API — pilot. You can already add the TikTok pixel and token in the deeplink settings. Events will start going to TikTok once the pilot ends.

Requirements: the “Kaspi conversions” option, a Kaspi seller token, and a Meta pixel and token in the deeplink settings. Limitations: only Kaspi purchases are sent to ad platforms; orders placed before connection or older than 7 days are not sent; cancellations and returns are not sent.

*Meta Platforms Inc. is recognized as an extremist organization and banned in Russia.

Who Kaspi analytics is for

  • Kaspi.kz sellers and brands with external traffic in Kazakhstan;
  • companies working with bloggers and opinion leaders;
  • marketers and targeted advertising specialists;
  • marketplace agencies and external traffic contractors;
  • owners of Telegram channels selling advertising for Kaspi sellers.

Find out which sources bring orders on Kaspi

Try Kaspi analytics

3 days free (up to 500 clicks, “Kaspi Conversions” module included), then deeplink 700 ₽/mo + “Kaspi Conversions” module 500 ₽/mo

FAQ

Create a separate Mobzio link to the Kaspi product for every placement — with a blogger, in Telegram, in ads or on a QR code — and connect your Kaspi store with an API token. Each link’s stats will show orders, amount and conversion, and you can compare placements with each other.

“Marketing” shows clicks, orders and spend for campaigns launched through the marketplace itself, including external ads by Kaspi Pay. Your own placements — with bloggers, in Telegram, social media, on QR codes — are outside these statistics. The Kaspi orders API returns store orders as raw data: to see which placement brought them, you need clicks on your links and an attribution algorithm — that is, a developer. Mobzio gives you a ready-made report for every placement with no development: a separate link for each blogger and channel, the product opens right in the Kaspi app, Mobzio attribution assigns orders to specific placements, Kaspi, Wildberries and Ozon are in one dashboard, and the report can be exported for a client or manager.

Yes, if the blogger has their own link. Orders are counted for each link separately, so you see clicks, orders and amount for that placement specifically. One shared link for all bloggers will not give you this split.

The price does not depend on the number of clicks: deeplink 700 ₽/mo and the “Kaspi Conversions” module 500 ₽/mo, unlimited links inside a deeplink. If you pay bloggers or for ads, the report shows which of these costs bring orders. With low traffic, compare sources over a longer period: on a few dozen clicks conversion fluctuates a lot. You can check everything on your own products for free — 3 days and up to 500 clicks.

Links to Kaspi product cards (like kaspi.kz/shop/p/…), not to the store front: orders are counted by the product SKU. The product must belong to the store whose token you connected. If a card has several SKUs, extra ones are set in the link settings.

The trial is 3 days and up to 500 clicks, no card required. The “Kaspi Conversions” module is on during the trial, so you can see orders for your products before paying. After that — deeplink 700 ₽/mo and the “Kaspi Conversions” module 500 ₽/mo; paying for 6 or 12 months gives 5% or 10% off. All terms are on the pricing page.

Orders attributed by Mobzio to clicks on your links: a purchase within the attribution window — a few hours after the click. Orders placed before the links were published, cancelled and returned orders are not counted. Each order shows its attribution level: “Confirmed” or “Probable”. The report shows which sources bring orders — use it to compare placements and decide where to put your budget.

Usually a few minutes. The token is in the Kaspi seller account: Settings → API token — copy it in full, including the “=” at the end. In Mobzio open “Integrations” → Kaspi, paste the token and link the store to a deeplink. Order sync starts right away, and new orders are then pulled in automatically — usually with a delay of no more than half an hour.

In the stats of each link to a Kaspi product: orders, amount, conversion and an order table with the “Confirmed” or “Probable” label. Reports can be exported to Excel, CSV and PDF, and for your own systems there is the GET /api/public/conversions method.

Yes. To Meta — via Conversions API: for Kaspi orders attributed by Mobzio to clicks on your links, a Purchase event with the amount and order number is sent, plus an optional “reached the store” event. Only orders with reliable attribution are sent to ads. TikTok Events API is currently a pilot: you can add the pixel and token, but events are not sent to TikTok yet. Purchases from Wildberries, Ozon and Yandex Market are not sent to ad platforms.

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