Kaspi.kz · external traffic

Kaspi external traffic analytics

Track clicks and orders from Kaspi Magnum ads.

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Orders Kaspi per week
Blogger @kz_style 28 orders
Telegram Ads 15 orders
QR on packaging 7 orders
Conversion click → order 4,2%

Why is it difficult to analyze external traffic Kaspi

Kaspi shows store orders, but does not say which blogger, Telegram channel or advertising platform brought the buyer.

  • it is unclear whether advertising for a particular blogger paid off;
  • it is difficult to compare channels and creatives with each other;
  • it is impossible to quickly understand where to scale the budget;
  • reports on external traffic have to be collected manually in Excel.

How external traffic analytics works Kaspi

Mobzio shows which deep links and external traffic sources lead to paid Kaspi orders - without manual summary in Excel.

Advertising
Blogger · Ads · QR
Deep link Mobzio
Click + UTM
Kaspi
Card in the application
Order
Conversion in the report
  1. Create deep links like Kaspi to product cards (/shop/p/...) - separately for bloggers, Telegram, target and QR codes.
  2. The link opens the product in the Kaspi application and records the transition in the Mobzio statistics.
  3. Connect Kaspi API in the deep link settings - Mobzio receives paid orders from your store.
  4. The statistics show which sources of external traffic generate orders, not just clicks.

What Mobzio shows by Kaspi

How to track bloggers Kaspi

Separate deep link for each blogger or channel. You can see who is paying off and who is draining the budget.

External traffic analytics

Clicks, sources, campaigns and orders from Kaspi API in one account. Comparison of channels by click → order conversion.

Link with Kaspi API

Token from the seller's account - only reading orders. Synchronization is automatic, conversions in statistics and through Public API.

Kaspi orders in Meta Ads (CAPI)

If Meta CAPI is connected on the deeplink, attributed Kaspi orders send a Purchase event. Mobzio click ID is passed as external_id; if the click had fbclid, fbc, fbp, IP and User-Agent — they are sent too.

  • Purchase for Kaspi orders linked to your deeplink;
  • Mobzio click_id as external_id to match click and purchase;
  • Facebook click params (fbclid, fbc, fbp) and device data when present on the click.

Who is suitable for Kaspi analytics

  • Kaspi.kz sellers and brands with external traffic in Kazakhstan;
  • companies working with bloggers and opinion leaders;
  • marketers and performance advertising specialists;
  • marketplace agencies and external traffic contractors;
  • owners of Telegram channels selling advertising for Kaspi sellers.

Example: what kind of advertising sells on Kaspi

Two Telegram channels drive traffic to one product through different deep links:

Telegram channel A

Clicks: 640

Orders: 27

Conversion: 4,2%

Telegram channel B

Clicks: 710

Orders: 3

Conversion: 0,4%

Conclusion: channel A brings orders much better - it can be scaled, and placements in channel B can be reviewed or stopped.

How to connect in 10 minutes

  1. Register in the personal account Mobzio and create a deep link.
  2. Add links like Kaspi to product cards.
  3. In the deep link settings, open “Link with Kaspi API” and insert the token from the seller’s account.
  4. Place deep links in your advertising and see conversions on the link statistics page.

Detailed instructions: Link with Kaspi API

Try Kaspi analytics

Free trial · no card required · suitable for sellers and agencies

FAQ

How to track external traffic of Kaspi?

Create a deep link like Kaspi through Mobzio, place it on a blogger, Telegram, advertising or QR code. Connect Kaspi API - orders for your deep links will appear in the statistics.

Is it possible to track Kaspi bloggers?

Yes. Each blogger has a separate deep link. This way you can see the transitions and orders for each placement.

What links are appropriate?

Product cards Kaspi (/shop/p/...), not a store display. Additional articles can be specified separated by commas in the link settings.

Where can I see conversions?

In the statistics of links of type Kaspi - the table “Conversions after transition”. The GET /api/public/conversions method for integrations is also available.

Is this the same as Wildberries analytics?

По логике — да: клик → маркетплейс → заказ через API. Для WB есть аналитика внешнего трафика Wildberries, для Ozon — аналитика внешнего трафика Ozon.

Are Kaspi orders sent to Meta CAPI?

Yes, if Meta CAPI is connected on the deeplink. Attributed orders send Purchase: click_id as external_id, plus fbclid, fbc, fbp, IP and User-Agent when present on the click.

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