Ozon external traffic analytics
See which bloggers, Telegram channels and ad placements bring clicks and orders on Ozon.
A separate Mobzio link for every source. In your dashboard, side by side: clicks, orders and conversion for each placement.
3 days free · up to 500 clicks · no card required After that — deeplink 700 ₽/mo + “Ozon Conversions” module 500 ₽/moHow to tell which external source really brings orders on Ozon — and where to scale the budget?
Why comparing Ozon external traffic sources is still hard
Ozon has its own “External traffic” section: it tags links with UTM parameters and counts clicks and orders per campaign. But the on-screen summary covers 7 days, details are only in an XLSX export, and bloggers, Telegram, VK and QR codes live in different dashboards and spreadsheets. Comparing sources by results has to be done by hand.
- one link for all bloggers — you can’t see whose placement paid off;
- Telegram, targeted ads and QR codes are counted in different places;
- a regular link opens Ozon in the social app’s browser — some buyers are lost before reaching the product page;
- to decide where to scale the budget, you have to merge Ozon exports with data from the platforms.
Mobzio helps you route external traffic through deep links and analyse the results of individual sources in one dashboard — a separate link is created for each blogger, channel or placement, and clicks, orders and conversion are compared in one table.
How to track Ozon bloggers
A separate deep link for each blogger or channel. Clicks are recorded right away; orders appear once you connect your Ozon store in the dashboard.
All sources and platforms in one dashboard
One dashboard: link clicks, sources, campaigns, orders and conversion for every placement. Ozon, Wildberries, Kaspi, Telegram, MAX and VK — side by side.
Deep links into the Ozon app
The link opens a product page, brand, store or collection directly in the Ozon app — fewer losses on the way to purchase and clear stats for every channel.
From click to order
- Blogger, Telegram, VK or ads
- Separate Mobzio link
- Product page in the Ozon app
- Order
- Source analytics
A separate link is created for each source. Mobzio records every click and attributes Ozon orders to placements — for each source you see clicks, orders and conversion.
How Ozon external traffic analytics works in Mobzio
- Create deep links to Ozon product pages for bloggers, Telegram, targeted ads, QR codes and other channels — the link opens the product in the app.
- A separate deep link, or a link inside a deep link, for each source — so the report shows who brought the clicks and orders.
- Connect your Ozon store in the “Integrations” section with a Seller API key (the “Ozon Conversions” module, 500 ₽/month) — Mobzio attribution starts assigning orders to your links. Optionally add the Ozon Performance API: Mobzio will tag your links for the “External traffic” section itself and pull its data into Mobzio attribution.
- For every link you get clicks, orders, amount and conversion in a ready-made report. No need to merge Ozon exports with platform spreadsheets.
What a link report looks like
Open the stats of a link to an Ozon product — orders and revenue sit right next to clicks. Below are the same fields you see in the Mobzio dashboard.
Link to a product card · 30-day period
| Product (SKU) | City | Amount | Posting number |
|---|---|---|---|
| 1734567890 | Yekaterinburg | 1 818 ₽ | 87654321-0012-1 |
| 1734567891 | Rostov-on-Don | 1 819 ₽ | 87654321-0047-1 |
| 1734567890 | Novosibirsk | 1 595 ₽ | 87654321-0103-2 |
“Orders from the link” are the orders attributed to this placement by Mobzio. “All orders for the SKU” are all store orders for this product from any source. You see the placement’s contribution to sales right away: 38 orders out of 412 in the sample.
Mobzio does the attribution itself — a Seller API key is enough. The Performance API is an extra data source: Mobzio pulls data from Ozon’s “External traffic” section, reconciles it with Mobzio attribution and shows one de-duplicated total per placement — more complete than the Ozon report on its own. The total has two parts: “By Ozon data” and “Mobzio attribution beyond Ozon” — orders that are not in the Ozon report. Plus a per-product breakdown and a “sessions → views → cart → orders” funnel.
Any report can be exported to Excel, CSV or PDF: download it or email it to a client, blogger or manager. The export contains a summary, the orders, attribution for each order and the funnel.
Who Ozon external traffic analytics is for
- Ozon sellers and brands driving external traffic;
- companies working with bloggers and influencers;
- marketers and performance advertising specialists;
- marketplace agencies and external-traffic contractors;
- Telegram channel owners selling ads to Ozon sellers.
What data Mobzio shows for Ozon external traffic
- clicks from every traffic source: bloggers, Telegram channels, ads, and QR codes;
- visits from individual bloggers and ad campaigns;
- deep-link visits from different platforms and creatives;
- Ozon orders by product and period next to clicks for each link;
- click → order conversion and comparison of placements by orders, not by reach;
- report exports by links and orders — easy to show to clients and partners;
- devices, countries and cities for clicks.
How to tell which blogger brings orders on Ozon
| Source | Clicks | Orders | Conversion |
|---|---|---|---|
| Blogger A | 1,420 | 76 | 5.35% |
| Blogger B | 1,860 | 21 | 1.13% |
| Telegram channel | 940 | 44 | 4.68% |
Big reach doesn’t mean sales. A separate link for each placement lets you compare sources by results: blogger B has the most clicks, but fewer orders than a Telegram channel with half as many clicks.
Example, figures are illustrative.
Why Mobzio, if Ozon has its own external traffic tools
Ozon has an “External traffic” section: UTM tagging of links, clicks and orders per campaign, XLSX reports. It’s a solid basic tool, and Mobzio uses its data. On top of it you get what the section lacks: separate links for each source, Mobzio order attribution, product pages opening in the app, and one table for all channels and platforms.
| Criterion | Ozon “External traffic” | Mobzio |
|---|---|---|
| Source tagging | UTM with a mandatory seller tag, link builder in the Ozon dashboard | Separate link for each blogger, channel and placement; Ozon UTM is added automatically when external traffic reports are connected |
| Opening in the app | “Deep link” option: incompatible with macros, link is disabled after 30 days without clicks | The deeplink opens a product card, brand, store or collection in the Ozon app; it works while your plan is active and is not switched off after a pause in clicks |
| Custom domain | Not available | Your own domain for a deep link or the whole account |
| Clicks | Sessions and clicks already on Ozon, on-screen summary for 7 days | Every link click: device, country, city, source and time |
| Orders | In session and within a 30-day window; revenue and SKUs only in the XLSX export | Orders and amounts next to clicks for each link; sessions → views → cart → orders funnel in the report builder |
| Attribution | Last click, 30-day window, no settings | Mobzio’s own attribution algorithms; with the Performance API — plus Ozon data in one de-duplicated total |
| Other platforms | Ozon only | Ozon, Wildberries, Kaspi, Telegram, MAX, VK and websites in one dashboard |
| Source comparison | Only via XLSX export | Link table with clicks, orders and conversion right in the dashboard |
| Price | Free in the Ozon dashboard | Deep link from 700 ₽/month + “Ozon Conversions” module 500 ₽/month; 3 days free, no card |
How the Ozon “External traffic” section works is described in the official Ozon documentation.
What you need to connect and how much it costs
What you need
- A Seller API key: Ozon Seller → Settings → Seller API → create a key. The Admin read only or Posting FBS read-only role is enough (plus Posting FBO if you sell from Ozon warehouses).
- Links to product cards: orders are counted by the SKU in the link. Links to a store or brand show clicks only.
- Optional — Performance API keys and your store tag from Ozon’s “External traffic” section: Mobzio will add Ozon data to its attribution, and delayed purchases will get into the report as well.
How long it takes
- Creating a key in Ozon and pasting the Client-Id and Api-Key into Mobzio takes a few minutes. Order sync starts right after you save.
- Everything else is automatic: no exports or spreadsheet merging. New orders appear in the report with a short delay — usually within half an hour.
- A read-only key is enough — Mobzio does not need to change anything in your store.
How much it costs
- Free trial — 3 days and up to 500 clicks, no card required. The “Ozon Conversions” module is already on during the trial.
- After that — deeplink 700 ₽/mo and the “Ozon Conversions” module 500 ₽/mo. Unlimited links inside a deeplink: one per blogger, channel and creative.
- Pay for 6 months — 5% off, for 12 months — 10% off. The price does not depend on the number of clicks or orders.
Good to know in advance
- Mobzio attribution works with clicks on Mobzio links: the report includes orders placed after you published the links.
- Mobzio attribution counts orders within the attribution window — a few hours after the click. Delayed purchases made days later are picked up by Mobzio from Ozon data when the Performance API is connected — into the same report, without duplicates.
- Cancelled orders are removed from the report automatically.
- When a product gets many orders from other sources and a link has few clicks, Mobzio attribution assigns orders to the link only on a confident match — so that a placement is not credited with someone else’s sales.
- Mobzio attribution identifies an order by product, click time and region. Each order in the report shows its attribution level: “Confirmed” — the click city or region matches the order, “Probable” — the timing matches. That is enough to compare sources with each other and decide where to put your budget; for accounting, use Ozon data.
Find out which sources bring orders on Ozon
3 days free (up to 500 clicks, “Ozon Conversions” module included), then deeplink 700 ₽/mo + “Ozon Conversions” module 500 ₽/mo