Ozon external traffic analytics

Find out which bloggers, Telegram channels, and ad campaigns actually bring orders on Ozon.

In Mobzio you see deep-link clicks and orders from the Ozon API — so it’s clear which external traffic source pays off.

Start tracking external traffic
Free trial for up to 200 deep-link visits • no card required • for agencies and Ozon sellers

How to track Ozon external traffic and understand which ads really sell.

Why Ozon external traffic is hard to analyse

Ozon does not show which blogger, Telegram channel, or ad platform generated an order. That makes external-traffic decisions difficult for sellers.

  • it is unclear whether advertising with a specific blogger paid off;
  • Telegram channels and ad accounts are hard to compare;
  • it is difficult to quickly decide where to scale the budget;
  • Ozon external-traffic reports must be compiled manually.

Mobzio solves this problem by bringing deep-link clicks and Ozon API order data together in one dashboard, so you can evaluate external traffic sources.

How to track Ozon bloggers

Create a separate Mobzio deep link for each blogger or channel. Clicks are recorded in stats; orders come from the Ozon API.

Ozon external traffic analytics

One dashboard shows deep-link visits, traffic sources, campaigns, and order data from the Ozon API.

Deep links into the Ozon app

The link opens the product card in the Ozon app — fewer drop-offs on the way to purchase and clear analytics per channel.

How Ozon external traffic analytics works in Mobzio

  1. Create deep links to Ozon product cards for bloggers, Telegram, ads, QR codes, and other channels — the link opens the product in the app.
  2. Use a separate deep link or in-deeplink URL for each source so reports show who drove clicks and orders.
  3. Connect Ozon API in your Mobzio account (Ozon conversions module) to receive order data by product and period.
  4. In the cabinet you see deep-link clicks and orders from the Ozon API — without manual Excel summaries.

Who Ozon external traffic analytics is for

  • Ozon sellers and brands driving external traffic;
  • companies working with bloggers and influencers;
  • marketers and performance advertising specialists;
  • marketplace agencies and external-traffic contractors;
  • Telegram channel owners selling ads to Ozon sellers.

What data Mobzio shows

  • clicks from every traffic source: bloggers, Telegram channels, ads, and QR codes;
  • visits from individual bloggers and ad campaigns;
  • deep-link visits from different platforms and creatives;
  • order data by product and period from the Ozon API;
  • channel-efficiency comparisons by order count;
  • reports that are easy to share with clients and partners.

Advertising analysis example

Imagine you send traffic from two Telegram channels to the same Ozon product through different deep links:

Telegram channel A

Clicks: 820

Orders: 32

Conversion according to Mobzio: 3.9%

Telegram channel B

Clicks: 910

Orders: 4

Conversion according to Mobzio: 0.4%

Conclusion: channel A generates far more orders, so it can be scaled, while placements in channel B should be reconsidered or stopped.

Try Ozon external traffic analytics

Free for 3 days, then deeplink + Ozon conversions module in the new cabinet.

FAQ

How do I track Ozon external traffic?

Create a deep link with Mobzio and place it with a blogger, in a Telegram channel, ad, or QR code. The cabinet shows visits and orders from the Ozon API.

Can I track Ozon bloggers?

Yes. Create a separate deep link for every blogger. This lets you see visits and assess which placements generate more orders.

Do I need the Ozon conversions module?

To see orders next to clicks — yes: connect the Ozon API and the conversions module. Deep-link click stats work without the module.

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