Ozon external traffic analytics
See which bloggers, Telegram channels and ad placements bring clicks and orders on Ozon.
A separate Mobzio link for every source. In your dashboard, side by side: clicks, orders and conversion for each placement.
3 days free · up to 500 clicks · no card requiredHow to tell which external source really brings orders on Ozon — and where to scale the budget?
Why comparing Ozon external traffic sources is still hard
Ozon has its own “External traffic” section: it tags links with UTM parameters and counts clicks and orders per campaign. But the on-screen summary covers 7 days, details are only in an XLSX export, and bloggers, Telegram, VK and QR codes live in different dashboards and spreadsheets. Comparing sources by results has to be done by hand.
- one link for all bloggers — you can’t see whose placement paid off;
- Telegram, targeted ads and QR codes are counted in different places;
- a regular link opens Ozon in the social app’s browser — some buyers are lost before reaching the product page;
- to decide where to scale the budget, you have to merge Ozon exports with data from the platforms.
Mobzio helps you route external traffic through deep links and analyse the results of individual sources in one dashboard — a separate link is created for each blogger, channel or placement, and clicks, orders and conversion are compared in one table.
How to track Ozon bloggers
A separate deep link for each blogger or channel. Clicks are recorded right away; orders appear once you connect your Ozon store in the dashboard.
All sources and platforms in one dashboard
One dashboard: link clicks, sources, campaigns, orders and conversion for every placement. Ozon, Wildberries, Kaspi, Telegram, MAX and VK — side by side.
Deep links into the Ozon app
The link opens a product page, brand, store or collection directly in the Ozon app — fewer losses on the way to purchase and clear stats for every channel.
From click to order
- Blogger, Telegram, VK or ads
- Separate Mobzio link
- Product page in the Ozon app
- Order
- Source analytics
A separate link is created for each source. Mobzio records clicks and combines them with the available Ozon data to show results per placement: clicks, orders and conversion.
How Ozon external traffic analytics works in Mobzio
- Create deep links to Ozon product pages for bloggers, Telegram, targeted ads, QR codes and other channels — the link opens the product in the app.
- A separate deep link, or a link inside a deep link, for each source — so the report shows who brought the clicks and orders.
- Connect your Ozon store in the “Integrations” section using your seller access keys (the “Ozon Conversions” module, 500 ₽/month) — orders will appear next to clicks. Optionally, connect Ozon external traffic reports: Mobzio will then tag your links for the “External traffic” section itself.
- For every link you see clicks, orders and conversion — no merging Ozon exports with platform spreadsheets.
Who Ozon external traffic analytics is for
- Ozon sellers and brands driving external traffic;
- companies working with bloggers and influencers;
- marketers and performance advertising specialists;
- marketplace agencies and external-traffic contractors;
- Telegram channel owners selling ads to Ozon sellers.
What data Mobzio shows for Ozon external traffic
- clicks from every traffic source: bloggers, Telegram channels, ads, and QR codes;
- visits from individual bloggers and ad campaigns;
- deep-link visits from different platforms and creatives;
- Ozon orders by product and period next to clicks for each link;
- click → order conversion and comparison of placements by orders, not by reach;
- report exports by links and orders — easy to show to clients and partners;
- devices, countries and cities for clicks.
How to tell which blogger brings orders on Ozon
| Source | Clicks | Orders | Conversion |
|---|---|---|---|
| Blogger A | 1,420 | 76 | 5.35% |
| Blogger B | 1,860 | 21 | 1.13% |
| Telegram channel | 940 | 44 | 4.68% |
Big reach doesn’t mean sales. A separate link for each placement lets you compare sources by results: blogger B has the most clicks, but fewer orders than a Telegram channel with half as many clicks.
Example, figures are illustrative.
Why Mobzio, if Ozon has its own external traffic tools
Ozon has an “External traffic” section: UTM tagging of links, clicks and orders per campaign, XLSX reports. It’s a solid basic tool. Mobzio doesn’t replace it but complements it: separate links for each source, product pages opening in the app, and one table for all channels and platforms.
| Criterion | Ozon “External traffic” | Mobzio |
|---|---|---|
| Source tagging | UTM with a mandatory seller tag, link builder in the Ozon dashboard | Separate link for each blogger, channel and placement; Ozon UTM is added automatically when external traffic reports are connected |
| Opening in the app | “Deep link” option: incompatible with macros, link is disabled after 30 days without clicks | Deep link opens a product page, brand, store or collection in the Ozon app; no expiry |
| Custom domain | Not available | Your own domain for a deep link or the whole account |
| Clicks | Sessions and clicks already on Ozon, on-screen summary for 7 days | Every link click: device, country, city, source and time |
| Orders | In session and within a 30-day window; revenue and SKUs only in the XLSX export | Orders and amounts next to clicks for each link; sessions → views → cart → orders funnel in the report builder |
| Attribution | Last click, 30-day window, no settings | Attribution of orders from external traffic using Mobzio’s own algorithms |
| Other platforms | Ozon only | Ozon, Wildberries, Kaspi, Telegram, MAX, VK and websites in one dashboard |
| Source comparison | Only via XLSX export | Link table with clicks, orders and conversion right in the dashboard |
| Price | Free in the Ozon dashboard | Deep link from 700 ₽/month + “Ozon Conversions” module 500 ₽/month; 3 days free, no card |
How the Ozon “External traffic” section works is described in the official Ozon documentation.
Find out which sources bring orders on Ozon
3 days free (up to 500 clicks), then deep link 700 ₽/month + “Ozon Conversions” module 500 ₽/month