Yandex Market external traffic analytics: orders for every link

See which bloggers, Telegram channels and ad placements bring clicks and orders on Yandex Market — for each link separately.

A Yandex Market product link that opens in the app: a separate Mobzio link for every source, and clicks, orders and conversion for each placement side by side in the dashboard.

Start tracking orders
3 days free · up to 500 clicks

Which Yandex Market promotion brings orders, not just reach — and where should the budget go next?

Why it is hard to tell which Yandex Market promotion pays off

Promotion on Yandex Market through bloggers and Telegram usually runs on one and the same product link. Orders are visible in the seller account, but to find out which post, channel or QR code brought them, you have to combine the data by hand.

  • one product link for all bloggers — you can’t see whose placement paid off;
  • a regular link from Telegram or social media opens Market in the in-app browser instead of the app — some buyers drop off before reaching the product page;
  • Telegram, VK, targeted ads and QR codes are tracked in different places;
  • budget decisions are made on reach and clicks, not on orders.

Mobzio gives you a separate link for every source and shows Yandex Market orders for each of them — clicks, orders and conversion of all placements are compared in one table.

A separate link for every blogger

Each blogger, channel or creative gets its own link. Clicks are visible right away; orders appear once you connect your Yandex Market store in the dashboard.

All marketplaces in one dashboard

Yandex Market, Ozon, Wildberries, Kaspi, Telegram, MAX and VK — clicks and orders by link side by side, with no spreadsheet stitching.

Opens in the Market app

On iPhone and Android the link leads to the product page or store in the Yandex Market app; on a computer — to the Market website.

From click to order

  1. Blogger, Telegram, VK or ads
  2. A separate Mobzio link
  3. Product in the Yandex Market app
  4. Order
  5. Source analytics

Every source gets its own link. Mobzio records clicks and, once your store is connected, matches Yandex Market orders to them and shows the result for each placement.

How Yandex Market external traffic analytics works

  1. Create a deeplink: paste a link to a Yandex Market product or store — Mobzio turns it into a link that opens in the Market app.
  2. Create a separate link inside the deeplink for each blogger, Telegram channel, targeted ad or QR code — so the report shows who brought the clicks and orders.
  3. Connect your store in the “Integrations” section: a Yandex Market seller account Api-Key with the “Order processing” and “Product and price management” permissions (read access is enough) and the “Yandex Market Conversions” module — 500 ₽/month.
  4. For every link the dashboard shows clicks, orders, their total and the “click → order” conversion.
Attribution of orders from external traffic using Mobzio’s own algorithms. Each order is counted once and assigned to a specific link. For comparison, all orders for the link’s products over the period are shown alongside.
Create a Yandex Market product link

Who it is for

  • Yandex Market sellers and brands that drive external traffic;
  • those promoting on Yandex Market through bloggers and Telegram;
  • marketers and performance advertising specialists;
  • marketplace agencies that report to clients in orders, not reach;
  • sellers who work on several marketplaces at once.

What you see in the Mobzio dashboard for Yandex Market

  • clicks for every link — right away, even before connecting the store;
  • Yandex Market orders assigned to each link and their total;
  • “click → order” conversion for every blogger, channel and creative;
  • order statuses — including orders still awaiting confirmation;
  • all orders for the link’s products over the period — to compare external traffic with total sales;
  • cities and regions of orders, devices and cities of clicks;
  • a Yandex Market sales summary by link in the report builder.

Which blogger brings orders on Yandex Market: a sample report

Source Clicks Orders Conversion Order total
Blogger A 1,240 58 4.68% 186,400 ₽
Blogger B 2,150 19 0.88% 61,200 ₽
Telegram channel 870 37 4.25% 118,900 ₽
VK community 530 12 2.26% 38,500 ₽

More clicks does not mean more orders. Blogger B has the most clicks, but the Telegram channel, with less than half as many clicks, beats it on both orders and order total.

Example, sample data.

Important: Mobzio does not replace the statistics in your Yandex Market seller account — it complements them: a separate link for every source, with clicks and orders in one place.

Find out which sources bring orders on Yandex Market

Try external traffic analytics

3 days free (up to 500 clicks), then a deeplink at 700 ₽/month + the “Yandex Market Conversions” module at 500 ₽/month

Frequently asked questions

Create a deeplink in Mobzio: paste a link to a Yandex Market product page or store. On iPhone and Android this link opens the product in the Market app; on a computer — the Market website. You can place it with a blogger, in Telegram, VK, ads or on a QR code.

Create a separate link for each placement and connect your Yandex Market store in the “Integrations” section. For every link the dashboard will show clicks, orders, their total and conversion, and placements can be compared in one table.

Yes, if the blogger has their own link. Orders in Mobzio are counted per link, so a separate link for a blogger shows exactly their clicks, orders and conversion. One shared link for all bloggers can’t give you that breakdown.

A seller account Api-Key. In your Market account open “Settings → API access → Create key” and enable the “Order processing” and “Product and price management” permissions (read access is enough). The key works for all stores in the account. Add it in the Mobzio “Integrations” section and enable the “Yandex Market Conversions” module.

Yes. Clicks on links are counted as soon as the deeplink is created. Orders, their total and conversion appear after you connect the Yandex Market Api-Key and the “Yandex Market Conversions” module.

Link conversion is the number of orders assigned to the link divided by the number of clicks on it over the selected period. Attribution of orders from external traffic using Mobzio’s own algorithms; each order is counted once. Use conversion as a benchmark for comparing sources with each other.

Yes. Once the Api-Key is connected, you can select variants of the same model in the link settings, and you can also enter a Market SKU, model id or your own article number manually — orders for them will be included in the link statistics.

The first 3 days are free, up to 500 clicks. After that, a deeplink is 700 ₽/month and the “Yandex Market Conversions” module is 500 ₽/month or 5,400 ₽/year. Details are on the pricing page.

Related materials

We are Mobzio 😎

@MobzioSupportBot
@mobzio
help@mobz.io