External traffic analytics for Wildberries and Ozon

Find out which advertising actually brings orders for Wildberries and Ozon

Count external traffic and understand which channels sell - bloggers, Telegram, QR, MAX and advertising in one attribution system

−28%
traffic loss without deep linking
In the application
WB and Ozon immediately in the app
WB orders
after advertising via API
5 minutes
to launch the first link
Try for free See how it works

External traffic funnel

Advertising
Blogger Telegram QR MAX
Mobzio
Deep link and analytics
Application
Wildberries Ozon
Result
Transitions Subscriptions Orders

Everything for external traffic in one service

Not a set of disparate tools, but a single attribution platform: from a click on an ad to an order in a marketplace application.

Opening WB and Ozon in the application

The deep link leads to the product card in the app, and not to the browser.

Click analytics

UTM, devices, geography, channels and campaigns.

WB order analytics

Connecting advertising with orders via the Wildberries API.

Analytics MAX

Transitions, subscriptions and conversion to the channel after advertising.

QR and offline

Changing the link target after QR printing without reprinting.

Landing pages

Promo, prelanding and mini-landing on a short link.

Telegram and bloggers

A separate link for each placement - you can see who is selling.

Most external traffic is not analyzed

Advertising is running, there are clicks - but the connection with orders and payback is often lost.

Bloggers

It’s unclear who actually brings in the orders—it’s difficult to decide who to scale and who to part with.

Telegram Ads

There are clicks and coverage, but there is no clear picture: whether the channel is paying off and whether it is worth increasing the budget.

QR codes

Once printed, the regular link cannot be changed—when you change a promotion or product, you have to reprint the materials.

Regular links

Wildberries and Ozon often open in the browser instead of the application - some users fall off along the way.

What can you count in Mobzio?

One platform covers the entire chain of external traffic - from click to order.

link clicks
opening WB and Ozon applications
MAX subscriptions
Telegram subscriptions
VK and VK Video subscriptions
Wildberries orders
Kaspi orders
QR transitions
Telegram Ads
placements with bloggers
offline advertising

How to track blogger ads

Give each blogger a separate deep link for the product. Mobzio will show transitions and, if you connect the WB API, orders for each placement. This way you can see who to scale, and not just the coverage.

Blogger analytics

How to understand which Telegram channels bring orders

Create deep links to campaigns and posts in Telegram Ads. Compare clicks and WB orders by channel - don’t guess by subscribers and CTR.

Count Telegram Ads

How to count QR traffic

The QR leads to a short Mobzio link: you see every transition from a package, banner or offline point. If you change the target of the link in your account, the QR on the print remains the same.

QR without reprinting

Why does Wildberries open in the browser?

A regular wb.ru link often opens in Safari or Chrome - the user gets lost on the path to purchase. Deeplink Mobzio opens the card immediately in the Wildberries application and records the transition for analytics.

How does deep linking work?

How to analyze external traffic Wildberries

Lead bloggers, Telegram and QR via deep links, connect the Wildberries API - Mobzio will compare clicks and orders by product and period. This is attribution of external traffic, and not just reporting on clicks. After disabling the UTM section in WB, see also alternatives.

WB Analytics How to replace UTM WB Automatic responses to WB reviews

How to analyze Kaspi external traffic

Deep links to Kaspi cards + seller API - you can see which bloggers and channels bring paid orders to Kaspi.kz, and not just clicks.

Analytics Kaspi

Conversion analytics is already built-in

Clicks, devices, UTM, geography, time, channels and campaigns - in one account.

Clicks
Devices
Sources
UTM
Geography
Time
Channels
Campaigns

Analytics of Wildberries orders after advertising

ConnectAPI Wildberriesand see what channels, bloggers and Telegram advertisements bring real orders.Read more about WB external traffic analytics.

Blogger → Deep link → Wildberries → Order

WB external traffic analytics · order tracking · blogger analytics · Telegram Ads analytics

How to track blogger adsand compare placements based on orders rather than guesswork.

Analytics of Kaspi orders after advertising

ConnectAPI Kaspiand see which channels and bloggers bring paid orders to Kaspi.kz.Read more about Kaspi external traffic analytics.

Blogger → Deep link → Kaspi → Order

Kaspi external traffic · conversions · orders · Seller API

Analytics of MAX subscriptions after advertising

See not only clicks, but the real result of advertising in MAX:

  • how many people followed the link;
  • how many have subscribed to the channel or bot;
  • what kind of advertising actually brings the audience, and not “empty” transitions.

More about MAX analytics

Advertising → Deep link → MAX-bot → Subscription

Tracking Telegram subscriptions from external advertising

Understandwhere are the subscriptions from?in the channel: not only clicks on the link, but conversion to subscription after advertising from bloggers, Telegram Ads and other sources.

  • separate link to each source with UTM;
  • chain: advertising → deep link → bot or invite → channel subscription;
  • “click → subscription” conversion and comparison of placements.

How to track Telegram subscribers from advertising

Advertising → Deep link → Telegram bot → Subscription

Analytics of VK and VK Video subscribers

VK subscriber trackingafter external advertising: not only clicks, but joining the community and conversions for each source.

  • target, bloggers, crops - separate link to the source;
  • chain: advertising → deep link → VK community → subscription;
  • analytics VK Video through a linked community.

Analytics of VK subscribers and advertising conversions

Advertising → Deep link → VK community → Subscription

Own landing pages inside a deep link

Mini-landing page in front of Wildberries: promotional code, price, ERID and “Open in WB” button - on the same short link as the deep link.

Promo on deep link
Face cream
1 290 ₽
Promo code MOBZ10

Moisturizer · WB delivery · promotion until the end of the week

ERID: 2VtzqxfUx6h · advertising

Preland is not a separate site, but a screen on a short Mobzio link. The user sees the offer, then consciously goes to the application.

  • promotional code and price on the screen;
  • ERID for advertising tagging;
  • Analytics of clicks on the CTA button.
Promo pages

Promo pageon the deep link there is a screen with a promotion and a button to go to Wildberries, Ozon, Telegram or MAX. Convenient for advertising and bloggers.

Preland

Preland— a short intermediate page before the application: the user sees the essence of the offer and consciously clicks “go.”

Landing

Landing pageand a mini-landing page on your domain or short link Mobzio - one URL for traffic and analytics.

In Mobziopromo pagesnot a separate service, but part of a deep link: you set up a prelander or landing page, count clicks on a button and drive traffic to the application without losing conversions.

Promo pages in Mobzio Create a deep link with a promo page

Live examplepromo pages(preland):metrika.mobz.link/dxt · Comparison with Yandex Promo Pages

Yandex Promo Pages and Mobzio Promo Pages are not the same thing

Promo Pages in Direct are strong for YAN. Mobzio closes another task:deep linkinginto external traffic and promo screen onyoursshort link - with a transition directly to the product card in the application.

Yandex Promo Pages

  • Promo screen in conjunction with Yandex advertising (including YAN)
  • Convenient when the main flow is Direct and the Yandex network
  • The transition often leads to a website or storefront, rather than to a marketplace application “in one tap”

Mobzio

deep link + promo page
  • Deep linking:go directly to the product card in the Wildberries or Ozon application
  • Not only YAN:Telegram, bloggers, QR, offline, VK - any external channel
  • Themselves in the office:promo page, links, analytics and domain without intermediaries
  • Promo page and deep link on one URL - offer, ERID, CTA, then application
  • External traffic analytics and orders via Wildberries API
  • soonA/B testing of promo pages
  • soonPromotional page builder via AI assistant

When to choose Mobzio

Need to go to the WB/Ozon application

Not to the browser on the marketplace website, but directly to the card - less losses on the way to purchase.

Need channel analytics

Blogger, Telegram, QR and advertising in one report - who really brings orders.

You printed a QR - you can still change the link

The QR on the packaging and printing leads to a short Mobzio link. In your account, you change the purpose of the deep link - the printed code remains the same.

Product- another WB card
Offer and promotion— new preland
UTM and landing- no reprint

Savings on printing and flexibility of offline advertising - with full analytics of each transition.

Analytics of offline traffic and QR codes

Place QR on packaging, banners, business cards and stands - count transitions by points and channels.How to change the link after printing.

For whom

Mobzio solves the problem of external traffic analytics - from a blogger to an order in a marketplace application.

Sellers Wildberries and Ozon

External traffic to cards, orders via WB API, comparison of channels without manual tables.

Telegram Ads and channels

Separate deep links to the campaign - you can see which post and channel are generating conversions and sales.

Bloggers and influencers

It is clear which blogger is actually selling - there is a separate link for each placement.

Agencies and contractors

Reports for clients: clicks, sources, conversions - transparent analytics of external traffic.

Offline business

QR on packaging and at points of sale - change the purpose of the link without reprinting, count conversions.

Online schools

Traffic of students and partners to marketplaces, Telegram, MAX - with deep links and analytics.

How it works

  1. Create a deep link— for goods WB, Ozon, Telegram, MAX; add if necessarypromo page(pre-landing or landing).
  2. Add advertising— bloggers, QR, Telegram Ads, offline.
  3. See analyticstransitions and conversions in the Mobzio account.

Platform advantages

Open in app
Conversion Analytics
Conversions and WB orders
Telegram, MAX, WB
QR and offline
UTM and campaigns
Your own domain
Promo pages and pre-lands
API Wildberries

FAQ

What is external traffic analytics?

This is an accounting of transitions and conversions from advertising outside the marketplace: bloggers, Telegram, QR, target. Mobzio associates link clicks with orders, subscriptions and channels.

What is deep linking?

A short link that opens the application (WB, Ozon, Telegram, MAX) and at the same time records the transition for analytics.More about deep links.

How to count Wildberries orders?

Create deep links to products, connect the WB API in your account - Mobzio will compare transitions and orders by product and period.

How to count Kaspi orders?

Deep links like Kaspi to product cards + seller API - orders by source are visible in the statistics.Kaspi external traffic analytics.

Can Telegram Ads be considered?

Yes. Individual deep links to campaigns and channels show clicks; for channels -Telegram subscription tracking. For WB, when connecting to the API, the impact on orders.

How to track Telegram subscribers from advertising?

Connect the bot in the deep link settings, enable subscription tracking and advertise on short links with UTM.More about Telegram subscriptions.

Can QR codes be read?

Yes. One QR leads to a short Mobzio link - you see the transitions and can change the target URL without retyping.

Can I change the link after printing the QR?

Yes. The purpose of the deep link in the office is changing; the printed QR remains the same.

Does MAX work?

Yes. Subscriptions and channel conversions are counted through deep linking and the MAX bot.MAX subscription analytics.

Is it possible to track VK subscribers?

Yes. Community Callback API + deep links VK and VK Video - “click → entry” conversions for each source.VK subscriber analytics.

What is a promo page for deep linking?

Promo page— this is a landing or intermediate screen on a short Mobzio link: offer, promotional code, ERID and a button to the application. Essentially thisprelandormini landing page, built into deep link, with click analytics.How to set up promo pages.

How does a promo page differ from a prelander and a landing page?

Preland— a short screen “before the target action”;landing page— a full-fledged landing page on the link;promo pagein Mobzio - a common name for both formats on a deep link. All options open the application and are counted in external traffic analytics.

How is Mobzio different from Yandex Promo Pages?

Yandex Promo Pages are designed for advertising in Direct and YAN. Mobzio givesdeep linkwith a transition directly to the product card in the WB or Ozon application, works with any external traffic (Telegram, bloggers, QR), is configured in your account and includes order analytics. You can create a promo page on a deep link yourself;A/B testsanddesigner via AI assistant— in development.Detailed comparison.

Useful materials

Start counting external traffic today

Understand which advertising actually brings in clicks, subscriptions and orders.

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