External traffic orders and conversions in Yandex Metrica

Tag external traffic with Mobzio short links and deep links — and see in Yandex Metrica which bloggers, channels and ad campaigns bring orders.

A dedicated UTM link for every source. Yandex Metrica recognises the source, and ecommerce orders are split by channel.

Start tagging traffic
3 days free · up to 500 clicks · no card required

Which external source really brings orders — and where should you scale the budget?

Why orders from external ads aren't visible in Metrica

Blogger ads, Telegram and VK seeding, QR codes and mailouts bring people to your store, but in Yandex Metrica reports they often merge into generic “link clicks” or “internal transitions”. Without tagging it's unclear which source worked and how much an order cost.

  • one link for all bloggers — you can't see whose placement paid off;
  • Telegram, VK, paid ads and QR codes are counted in different dashboards and spreadsheets;
  • a regular link opens the store in the social app's browser — the source is lost in Metrica;
  • marketplace orders never reach Metrica at all — it isn't present on WB and Ozon pages.

Mobzio helps pass external-traffic and order data into Yandex Metrica. A separate short link or deep link with UTM is created for each blogger, channel or placement — Metrica recognises the source, and orders are split by channel.

How Mobzio solves this

Tagged links and deep links

Mobzio short links and deep links carry UTM parameters. Yandex Metrica recognises the source, channel and campaign for every click — no manual tagging required.

Orders by channel in Metrica

If your store is on a website (including Yandex KIT and popular CMSs), ecommerce orders are split by source right in Yandex Metrica reports.

“Ozon Conversions” and WB modules

For marketplaces Metrica isn't available on WB and Ozon pages — Mobzio links orders to the link in its own dashboard via the “Ozon Conversions” module and Wildberries API analytics.

From click to order by source

  1. Blogger, Telegram, VK or an ad
  2. Mobzio short link with UTM
  3. Website store or app
  4. Order
  5. Source in Metrica

A separate UTM link is created for each source. Yandex Metrica recognises the source by its tags, and website ecommerce orders are split by channel. For marketplaces orders are visible in the Mobzio dashboard via the conversion modules.

How to connect

  1. Create a Mobzio short link or deep link to a product, storefront or site in Mobzio — a separate one for each blogger, channel and campaign.
  2. Mobzio adds the UTM parameters automatically (utm_source, utm_medium, utm_campaign) — you can tune them to your channels.
  3. For a website store, make sure the Yandex Metrica counter is installed on the pages and ecommerce is set up — then orders are split by source.
  4. For marketplaces connect your store: the “Ozon Conversions” module via seller keys or Wildberries API analytics — orders appear next to clicks in the Mobzio dashboard.
Honestly about where which orders are visible. For website stores, orders and conversions by channel are shown by Yandex Metrica via tagged links. For WB and Ozon, Metrica doesn't work on marketplace pages, so Mobzio matches orders to clicks in its own dashboard, while the tagged-link click is what reaches Metrica.
Start tagging external traffic

What you'll see in Metrica

  • traffic sources: bloggers, Telegram, VK, ads, QR codes — by UTM tags;
  • orders and conversions by channel in ecommerce reports;
  • each blogger's and channel's contribution to website store revenue;
  • comparison of campaigns and platforms by orders, not just clicks;
  • standard Metrica reports: devices, geography, time, behaviour;
  • for WB and Ozon — orders per link in the Mobzio dashboard next to clicks.

Who it's for

  • website stores: Yandex KIT, Bitrix, Tilda, InSales and other CMSs with Yandex Metrica;
  • Wildberries, Ozon and Kaspi sellers who run external traffic;
  • marketers and performance advertising specialists;
  • companies working with bloggers and opinion leaders;
  • agencies and contractors who need reports on order sources.

Start seeing external-traffic orders in Yandex Metrica

Try it free

3 days free (up to 500 clicks), then a deep link from 700 ₽/mo; the “Ozon Conversions” module is 500 ₽/mo

Frequently asked questions

Create a separate Mobzio short link or deep link for each source — a blogger, Telegram, VK, an ad or a QR code. The links carry UTM parameters, so Yandex Metrica recognises the source and website ecommerce orders are split by channel.

A Mobzio link is short and tidy, convenient to give to bloggers and put in a QR code, and you can change the link's target after it's published. A deep link also opens the product page straight in the marketplace app rather than the browser, so the source isn't lost along the way.

On the site side, the Yandex Metrica counter must be installed and ecommerce must be configured — then orders land in reports and are split by source from the UTM tags. Mobzio adds the UTM tags themselves when you create links.

The Yandex Metrica counter doesn't work on WB and Ozon pages, so marketplace orders aren't passed there. In that case orders are shown by the Mobzio dashboard: the “Ozon Conversions” module via seller keys or Wildberries API analytics match orders to clicks for each link. The tagged-link click itself still reaches Metrica.

Yes. Inside a single deep link you can create any number of links: for each blogger, channel, campaign or creative. Each gets its own UTM tags, so sources are visible separately in Metrica and in the Mobzio dashboard.

Yes. If the Yandex Metrica counter is installed on a Yandex KIT store or another CMS, tagged Mobzio links help you see external traffic and orders by source right in its reports.

There are 3 days free (up to 500 clicks) with no card required. After that a deep link is from 700 ₽/mo. For Ozon orders you connect the “Ozon Conversions” module at 500 ₽/mo; for Wildberries, API analytics is used. See the pricing page for current terms.

See also

We are Mobzio 😎

@MobzioSupportBot
@mobzio
help@mobz.io