Links and deeplinks

Landing page

An intermediate page before the goal action: explains the offer and sends users onward.

A landing page has one job: move the visitor to the action. With a deeplink it can warm the offer or filter poor-fit traffic.

Sometimes a direct product card is better. Use a landing when the offer is complex or you need copy tests.

Mobzio can attach landing scenarios to deeplinks without spinning up a new site for every placement.

Watch load speed — a slow page kills conversion faster than weak copy.


Related resources

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