MCP server · AI agent for sellers

MCP for Wildberries and Ozon: ask your AI assistant about links and orders

Skip the dashboard — just ask your assistant: “How many orders did the blogger bring this week?”

Connect your Mobzio account to an AI assistant that supports the Model Context Protocol — Claude, Cursor, Yandex AI Studio and others. The assistant shows your links, clicks and marketplace orders, checks a link and creates a new one when you ask.

Connect to Claude Create a key

No key needed in claude.ai and Claude Desktop — just sign in to Mobzio. For Cursor and other clients, your key is in “Profile” → “AI agents (MCP)”.

9 tools Daily summary, links, clicks, orders, link diagnostics and creating a new link.
Read-only — except one The only thing the assistant can change is creating a link. It can't delete anything, pay or change settings.
You control access Claude connections and keys are listed in your account. Disable any of them in one click and access stops immediately.

Claude, Cursor and Yandex AI Studio are trademarks of their respective owners. We list them as clients that support MCP; Mobzio has no partnership with them.

What to ask your assistant

Write in plain language — the assistant picks the right Mobzio tool and answers from your account data. Below are illustrative examples: what the answer actually contains depends on your links and connected integrations.

Orders from a blogger Illustrative example
You
How many orders did blogger Anna bring this week?
Assistant
Found a link with “Anna” in the description. For the last 7 days: the number of orders and their total that Mobzio attributed to this link, broken down by SKU.

Data source: Link search by description and orders by link. Requires a connected marketplace integration and the conversions option.

Links without clicks Illustrative example
You
Which links stopped getting clicks?
Assistant
Here are the links that had no clicks yesterday or today, although they used to. Two of them have had zero for 7 days — check where they are placed.

Data source: Link list with clicks for today, yesterday and all time; 7-day diagnostics.

New link Illustrative example
You
Make a link to this WB product card: https://www.wildberries.ru/catalog/…
Assistant
Done: a short link has been created in your deeplink. Here's the address — you can send it to the blogger.

Data source: Creating a link is the only action that changes data. It runs only when you ask.

Daily recap Illustrative example
You
How did yesterday go?
Assistant
Yesterday's summary across all your deeplinks: clicks and their trend, orders, top sources and links, channel subscribers, integration status and detected anomalies.

Data source: Account summary for a day (yesterday, Moscow time, by default).

Why there are no orders Illustrative example
You
Why are there no orders from my Ozon link?
Assistant
I checked the link: the plan is active, there were clicks in the last 7 days, the product page opens, but your Ozon store isn't connected in “Integrations” — without it, orders aren't counted.

Data source: Link diagnostics: plan, clicks over 7 days, page availability, integration connection.

Daily trend Illustrative example
You
Show daily clicks on my influencer seeding link for October
Assistant
A daily table: unique and total clicks, button taps on the interstitial page and how many people reached the store. Monthly totals at the bottom.

Data source: Daily click statistics for the selected period.

Subscribers from ads Illustrative example
You
How many Telegram subscribers came from the link in my post?
Assistant
For this link over the selected period: channel subscriptions that Mobzio attributed to the link. MAX and VK are counted the same way.

Data source: Orders and subscriptions by link: Telegram, MAX, VK.

Connection check Illustrative example
You
Can you see my Mobzio account?
Assistant
Yes: account so-and-so is connected, with so many deeplinks available. Go ahead and ask.

Data source: Connection check — the first call after setup.

The assistant answers only from your data in Mobzio. If no marketplace integration is connected, there will be no orders for the link — and the assistant will say so.

What the Mobzio MCP server does for marketplaces

Nine tools. Eight only read data, one creates a link. The full list with parameters is in the guide.

read

Connection check

Shows which account the assistant is connected to. The first question after setup.

read

Your deeplinks

Account deeplinks: domain, your role and plan status.

read

Daily summary

Clicks and trend, orders, top sources and links, subscribers, integration status and anomalies — across all deeplinks at once.

read

Link list

Links page by page, filtered by platform and folder, with search by name, description and address. Optionally with clicks for today, yesterday and all time.

read

Single link

Destination, description, folder, interstitial page and clicks.

read

Daily clicks

Unique and total clicks, button taps, “reached the store” and period totals. 30 days by default.

read

Orders by link

Orders that Mobzio attributed to the link: Wildberries, Ozon, Kaspi, Yandex Market, plus Telegram, MAX and VK subscriptions. Count and total, broken down by SKU.

read

Link diagnostics

Plan, clicks over 7 days, whether the product page opens, whether the integration is connected — and what to fix.

changes data

Create a link

A short link to a product or page: WB, Ozon, Kaspi, Yandex Market, Telegram and more. You can set your own name, description and folder.

What MCP doesn't do: it doesn't delete links, pay for plans or change account and integration settings. Orders by link require a connected store and the conversions option — same as in your account.

All tools and parameters are in the MCP guide · How Mobzio counts orders from external Wildberries traffic

Set up in three steps

You'll need a Mobzio account with an active deeplink plan. No key is needed in claude.ai and Claude Desktop: you sign in to Mobzio right from Claude and choose the access level yourself.

claude.ai and Claude Desktop — in one click

No key
1

Add a connector

In claude.ai or Claude Desktop, open Settings → Connectors → Add custom connector. Name: Mobzio, URL: https://app.mobz.io/mcp. Click Add, then Connect.

2

Sign in to Mobzio and choose access

A Mobzio window opens. Sign in, choose “View only” or “View and create links” and click “Allow”.

3

Ask your first question

Ask: “Can you see my Mobzio account?” The connection appears in your account under “AI agents (MCP)” marked OAuth — you can disable it there too.

Claude Code — no key either:

claude mcp add --transport http mobzio https://app.mobz.io/mcp

Then type /mcp in Claude Code and choose Authenticate.

Guide for claude.ai, Claude Desktop and Claude Code

Cursor, Yandex AI Studio and others — with a key

mcp_…

For clients that connect with an authorization header, and for automations.

1

Create a key

In your account: “Profile” → “AI agents (MCP)” → “Create key”. The full key is shown only once — copy it right away.

2

Add the server to your client

Enter the server URL and send the key in the Authorization header. Claude Desktop via mcp-remote and Claude Code with a key work the same way.

Server URL:https://app.mobz.io/mcp
Transport:Streamable HTTP
Header:Authorization: Bearer mcp_…
3

Check it

Ask the assistant to call mobzio_whoami — it shows which account the key belongs to.

Create a key
The “AI agents (MCP)” section in the Mobzio account: server address, key creation and key list
Keys are created and disabled in your account profile

What the assistant can and can't do

The assistant gets access to your account — so its permissions are narrow, and every call is visible in the log.

The key isn't stored in plain text

We store only a hash of the key. It can't be recovered — only replaced with a new one. The key is sent in the request header, not in the URL.

Only your deeplinks

The assistant sees your deeplinks and those where you are an employee — with employee permissions. Data is available with an active plan.

You choose the access level

When connecting via OAuth, you choose “View only” or “View and create links”. With view-only access, the assistant can't even create links. Deleting, paying and changing settings via MCP is not possible.

Call limits

60 calls per minute and 600 per hour — for both keys and OAuth connections. An assistant stuck in a loop won't flood your account with requests.

90-day log

Every call is logged: which tool, when and with what result. The log is kept for 90 days.

One-click disable

Claude connections marked OAuth and keys (up to 10 active) are listed under “AI agents (MCP)”. Disable one and access stops immediately.

Tip: create a separate key for each client and employee. Then, when you change contractors, you only need to disable one key.

Who the MCP server for marketplaces is for

Sellers

In the morning, ask the assistant how yesterday went and which blogger brought orders — without opening your account or exporting reports. Make a link to a new WB or Ozon product card right in the chat.

Marketers

Compare daily clicks across influencer placements, find links that stopped working and check why a link has no orders — in the same window where you write your report.

Agencies

A summary across all account deeplinks at once, employee access within their permissions, a separate key for each employee and a call log.

Mobzio for agencies

Need AI not for analytics but for the product cards themselves — infographics, SEO copy, video covers? That's Mobzio Ai — AI for marketplace product cards.

Not using Mobzio yet? Start with deeplinks to marketplace products and social media: they count the clicks and orders that the assistant later shows you.

Frequently asked questions about the MCP server

MCP (Model Context Protocol) is an open protocol that lets an AI assistant connect to external services. The Mobzio MCP server gives the assistant access to your Mobzio account: links, clicks and the orders Mobzio attributed to those links — for Wildberries, Ozon, Kaspi and Yandex Market, as well as Telegram, MAX and VK subscriptions. The assistant doesn't access your Wildberries seller account directly: it works with Mobzio data.

claude.ai and Claude Desktop connect via a connector without a key; Claude Code connects by signing in to Mobzio or with a key. Cursor, Yandex AI Studio and other clients that support MCP over HTTP connect with a key in the authorization header. We don't promise it works with every AI tool: the client has to support MCP.

Yes, in one click and without a key. In claude.ai or Claude Desktop, open Settings → Connectors → Add custom connector, enter the name Mobzio and the URL https://app.mobz.io/mcp, click Add, then Connect. In the Mobzio window, sign in, choose “View only” or “View and create links” and click “Allow”.

Two, when connecting via OAuth. “View only”: links, statistics, orders and link diagnostics; the assistant can't create links. “View and create links”: the same, plus creating new links in your deeplinks. A key works with your account's permissions, including creating links.

A key is needed for Cursor, Yandex AI Studio, other clients and automations; claude.ai and Claude Desktop don't need one. Create it in your account: “Profile” → “AI agents (MCP)” → “Create key”. The full key is shown only once. You can have up to 10 active keys, and any of them can be disabled — access stops immediately.

In your account, open “Profile” → “AI agents (MCP)”. Claude connections are marked OAuth there, and keys show the name you gave them. Click “Disable” and access stops immediately. If Claude's token has simply expired, you don't need to do anything: the client reconnects on its own.

No. Via MCP you can't delete, pay or change settings. The only action that changes data is creating a new link: the assistant does it only when you ask, and only with “View and create links” access or a key. Every call is logged and kept for 90 days.

The API is for developers: you write code that requests the data. MCP is for working through an AI assistant: you ask in plain language and the assistant picks the right tool. If you need a script or your own integration, see the Public API; if you want answers in a chat, use MCP.

Orders appear when a marketplace store is connected in Mobzio and the conversions option is enabled — same as in your account. Ask the assistant to “check the link”: diagnostics will show whether the plan is active, whether there were clicks in the last 7 days, whether the product page opens and whether the integration is connected.

Data via MCP is available with an active deeplink plan. Keys are created in your account. See current plans on the pricing page.

How to connect MCP: step-by-step guide · MCP for sellers: what to ask your AI assistant · Documentation: server address, tools, errors

Ask your assistant, not the dashboard

Connect Mobzio to Claude in one click or create a key for Cursor and other clients — then ask your first question: “How did yesterday go?”

Connect to Claude Create a key

Read the setup guide first

We are Mobzio 😎

@MobzioSupportBot
@mobzio
help@mobz.io