Telegram · external advertising

How to track Telegram subscribers from advertising - and understand where the subscriptions come from

Telegram subscription tracking in Mobzio, a click on a deep link is associated with a real subscription to the channel. Not “conversions to a bot”, but conversion: who came from a blogger, Telegram Ads or other source.

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Where do weekly subscriptions come from?
Blogger @anna 47 subscriptions
Telegram Ads 31 subscriptions
Other channel 12 subscriptions
Conversion click → subscription 18%

Where do subscriptions come from - the main question of external advertising

You pay for placements, but the total number of subscribers in the Telegram channel is growing. The source is almost invisible.

  • the blogger sent a screenshot of “reach”, but how many real subscribers are unclear;
  • Telegram Ads shows clicks, but the subscriber price is not always clear;
  • multiple channels and posts - impossible to honestly compare without attribution;
  • “just link to t.me/...” solutions do not link an ad click to a subscription.

Why does the regular link to the channel not respond to “where the subscriptions come from”

  • the direct link to the channel does not record which ad or post the person came from;
  • in a typical funnel the path is: advertising → deep link → bot or invite → channel subscription;
  • Mobzio considers the final action - subscription, and links it to your advertising link with UTM.

If the user was already subscribed before the click, the new conversion is usually not counted - this is a limitation of Telegram, not Mobzio.

Telegram subscription tracking: chain of events

Mobzio connects a click on a deep link, an action in the bot and joining a channel - so that the statistics show which source gave the subscribers.

Advertising
Blogger · Ads · post
Deeplink Mobzio
Click + UTM
Bot / invite
/start or invite
Subscription
Conversion in the report

Two modes for tracking subscriptions

In your account, when creating a Telegram link, select a script. Old links without settings work as before - only clicks.

No conversions

Regular link

Only transitions and UTM - as before, if you don’t need to count subscriptions.

Invite

Subscriptions via invite link

Personal invite to click - convenient when you lead directly to a channel from an advertisement.

Bot

Via bot (/start)

Warming up with text and the “Subscribe” button - for funnels and Telegram Ads.

What do you get with subscription tracking?

Where do I subscribe from?

A separate link to each source - blogger, campaign, post, creative.

Conversion click → subscription

You can see not only the CTR, but the share of subscribers after the transition.

UTM and campaigns

utm_source, utm_medium, utm_campaign are saved on the click and in the report.

Subscriber cost

Compare placements based on the price of a real subscriber, not by clicks.

Where do subscriptions come from in the Telegram channel?

Create a separate deep link for each external advertising source. In statistics, links - clicks, events /start and subscription conversions. So you see where are the subscriptions from?, and not just the growth of the total channel counter.

Tracking Telegram subscriptions from external advertising

Connect the bot in the deep link settings, enable subscription tracking and create links in invite or bot_flow mode. Mobzio sets a webhook, counts clicks and records the subscription to the channel after switching from advertising.

Step by step instructions

How to track Telegram subscribers from blogger ads

Give the blogger a unique short Mobzio link, rather than a general link to the channel. After posting, look at conversions to subscriptions - and compare bloggers based on real results, not coverage.

Blogger analytics Checking for cheating

Telegram Ads and seeding in channels

Different UTMs for campaigns and creatives, separate links to posts - the report shows which advertisements provide subscribers with an acceptable conversion. External traffic analytics · Promo page on deep link.

How to connect in a few minutes

  1. Create a bot through @BotFather and add him as a channel administrator with the right to invite users.
  2. In Mobzio's office open deep link → Settings → Bot for Telegram → token, channel, enable subscription tracking.
  3. Create a Telegram link in invite mode or through a bot - Mobzio will substitute the required link format.
  4. Run an ad with unique links to sources and see subscriptions in statistics.

FAQ

How to track Telegram subscribers from advertising?

Create a Mobzio deep link, connect a Telegram bot, enable subscription tracking and advertise on short links with UTM. The report will show clicks and subscription conversions for each source.

What does “subscription source” mean in Mobzio?

This is attribution: which advertising link (blogger, Ads, post) led to a subscription to the channel, and not just increased the total subscriber count.

How is tracking Telegram subscriptions different from a regular link?

A regular link only counts the transition. With tracking, Mobzio records the chain until you subscribe to the channel through a bot or invite.

Do I need a separate bot for the project?

Recommended - one Telegram bot has one webhook. A separate bot for a project provides stable statistics.

Why is there /start, but no subscription?

Often the user was already subscribed to the channel or the bot did not receive the joining event - check the bot’s permissions in the channel.

See also

Start seeing where Telegram subscriptions come from

Tracking subscriptions from advertising - in one account with deep links and analytics.

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