VKontakte · VK Video · external advertising

Analytics of VK and VK Video subscribers

Find out what kind of advertising brings subscribers to your VK community. Mobzio associates clicking on a link with joining a group and shows real conversions - not just transitions.

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Report via link
Conversions per week
Target VK 38 subscriptions
Blogger @media 24 subscriptions
VK Video · video 17 subscriptions
Conversion click → subscription 12,4%

Why views and clicks don't show advertising effectiveness

You are hosted by a blogger. We launched advertising on VKontakte. We bought seed from the community. Subscribers appeared - but what source gave the result?

Built-in VK statistics show audience growth, but do not answer the question: what advertisement brought the subscriber. Without link attribution, you pay blindly and don't understand what kind of VK advertising works?.

  • there are cliques, but how many real entries into the community there are is unclear;
  • several placements and creatives - it is impossible to honestly compare without separate links;
  • a simple link to a group does not link an ad click to a subscription.

How VK subscriber analytics works

Mobzio associates an ad click with joining a community and shows VK conversions for each traffic source. For VK Video subscriptions are counted through the linked community.

Advertising
Target · blogger · sowing
Deeplink Mobzio
Click + UTM
VK community
or VK Video channel
Subscription
Conversion in the report

What can be analyzed

Analytics of external traffic VK in one account: from clicking to joining the community.

VK advertising analytics

Understand which ad placements and campaigns bring followers to your community.

Analytics VK Video

Evaluate the effectiveness of video and channel promotion through community subscriptions.

Blogger analytics

Compare bloggers and public pages based on real subscriptions, not coverage.

Crop analytics

Track subscribers after posting in other people's VK communities.

Who is it suitable for?

Marketers
SMM specialists
VK community owners
Authors VK Video
Online schools
Business

Suitable for targeting VK community subscribers, crops, bloggers and cross-promotion from other channels.

Cases of use

How to understand which blogger brought subscribers

Give each blogger a unique deep link with UTM. The statistics show how to count subscribers after VK advertising for each placement - and compare the cost of a subscriber.

How to count advertising in VK communities

Separate link for each crop. VK community analytics Mobzio shows intros after a click, and not just the overall growth of the audience.

How to analyze VK Video promotion

Drive traffic to the channel vkvideo.ru, connect the community Callback API - and watch, how to promote VK Video with measurable conversion to subscription.

How to track offline advertising through QR codes

QR on Mobzio deep link - the same conversion statistics as online advertising. Beautiful QR code with logo.

How to calculate the effectiveness of Telegram → VK

Various links to VK from Telegram posts and mailings - the report shows which channel provides entry into the community. See also Telegram subscription analytics.

Why Mobzio

Not just clicks - you can see subscriptions and conversions by source.

Opening VK in the application
The deep link leads to the VKontakte application, and not to the browser.
Conversion Analytics
Clicks, UTM, devices and sources in one report.
Subscription tracking
Community Callback API - post-click entries.
Conversions by source
Click → subscribe on each link.
VK and VK Video
Two types of links - one Callback API integration.
QR codes
Offline and print advertising with the same analytics.
Promo pages
Screen before transition - promo on deep link.

How to enable VK subscriber tracking

  1. Create a deep link in Mobzio and open Settings → VK / VK Video.
  2. Enter your community ID, generate the Callback API secret key and save the confirmation string.
  3. In VK: Management → Advanced → Working with API → Callback API → Add server. Address: https://mobz.io/api/deeplink/vk_callback. Enable the Community Joining event.
  4. Create links such as “VKontakte” or “VK Video” - to the same community or channel from the settings.
  5. Run an ad with unique links to sources and see conversions in statistics.

FAQ

How to track VK subscribers?

Connect the Callback API in the deep link settings, create VK / VK Video links and advertise on short deep links with UTM. Mobzio will link your click to joining the community within 72 hours.

What counts as a conversion?

User joining your VK community (group_join) after following the deep link. Watching a video without joining the community does not count as a conversion.

Does VK Video work?

Yes. Create a link like “VK Video” to the channel vkvideo.ru. Subscriptions are counted through the Callback API of the linked community - this is how the VK ecosystem works.

Is it possible to count subscribers after advertising from bloggers?

Yes. A unique link to each blogger or placement - the report shows who actually brought in the entries. Blogger analytics.

Can I use QR codes?

Yes. QR leads to a deep link - clicks and conversions are calculated in the same way as for online advertising.

How long is attribution stored?

72 hours — the last click on your link before joining the community.

See also

See what VK advertising brings subscribers

Analytics of VK and VK Video subscribers - in one account with deep links and conversions.

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