Where subscribers come from — track subscriptions from ads

Mobzio shows which ad, influencer or other external source brought a subscriber. Track clicks and subscribe conversions in Telegram, MAX, VKontakte and VK Video — in one dashboard.

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Where subscriptions come from after ads

You run influencer placements, campaigns and seed posts, and send people from other sources. Subscribers arrive — but without attribution you cannot tell which placement actually brought them.

How to track subscribers from ads

A regular link shows a visit. Mobzio lets you see the final conversion — whether the person subscribed after the click. Create a separate link for each placement, run the ads, and watch subscriptions in the dashboard.

1.Create a separate link

One Mobzio link per source: influencer, ads, seed post, Stories.

2.Run the ads

Give the link to the placement and send traffic to a channel, community or VK Video.

3.Watch subscriptions

The dashboard shows clicks, subscribe conversion and which source worked.

How to see where Telegram subscribers came from

Telegram subscriber tracking shows the source of subscribers after channel ads. Telegram subscription analytics in Mobzio counts clicks per link; subscribe conversion is available when a bot is connected.

Direct visits to the channel

The person follows the link straight into the channel. Mobzio counts clicks per source — you see which Telegram channel ads brought more traffic. A subscription is not recorded in this mode: this is visit analytics, not subscription analytics.

Through your Telegram bot

To track subscribers from ads, send traffic to your bot. It shows a welcome message, leads to the channel and can send a message after the subscribe. You then see the source of each subscription and click-to-subscribe conversion.

More: how to track Telegram subscribers

How to see where MAX subscribers come from

MAX subscription analytics counts not only clicks, but the subscription itself. MAX subscriber tracking works through your bot: you see which ads and channel promotion brought the person, and the subscribe conversion for each source.

More: MAX ads analytics

Tracking VKontakte subscribers and conversions

Promoting a VKontakte community from external sources? Create a separate Mobzio link for each placement. After the visit the service can record a community join and show it as a conversion. That is VK subscriber tracking and community ads analytics — without guessing which seed post actually brought people.

More: how to track VK subscribers

How to measure VK Video promotion

For VK Video, Mobzio tracks conversion into a join of the linked VKontakte community. You can judge external traffic — ads and VK Video promotion — not only by clicks, but by the audience you actually attracted. The service does not count video views.

More: VK Video and community analytics

Don’t count clicks only — count the result

Influencer #1

1 000Clicks
203Subscriptions
20,3%Conversion

Influencer #2

1 400Clicks
71Subscriptions
5,1%Conversion

By clicks, the second influencer looks more effective. By subscriptions, the first brought almost 3× more audience. Mobzio helps you see that difference and compare influencers by real outcome, not visits.

Telegram, MAX and VKontakte — one analytics for external traffic

You don’t need a separate tool for each channel. Source, link, click and conversion live in one dashboard.

Telegram

Clicks and subscriptions

MAX

Clicks and subscriptions

VKontakte

Clicks and community joins

VK Video

Joins of the linked community

Find out where your subscribers come from

Turn on subscription tracking and compare ads, influencers and seed posts by clicks and conversion. Basic features are free.

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Frequently asked questions

Give each source its own Mobzio link. After the visit the service shows clicks, and with an integration — subscriptions or joins. The dashboard shows which source brought the audience.
Create a separate link for each placement, run the ads and watch the stats. That way you compare influencers, campaigns and seed posts by visits and subscribe conversion.
Separate links to the channel are enough for visits. To see a real subscribe and click-to-subscribe conversion, send traffic through your Telegram bot in Mobzio.
Give the influencer a dedicated link. The dashboard will show clicks from that placement. With a bot connected, you also see how many people subscribed after the visit — not just traffic.
In MAX the path is usually: bot welcome, go to the channel, subscribe, thank-you message. Mobzio ties the link click to that subscribe and shows the source in stats.
Create a Mobzio link to the community for each external source. After the visit the service can record a group join and show it as a conversion.
Yes. For external traffic to a VKontakte community, Mobzio shows link clicks and joins when the community integration is connected.
Mobzio does not count video views. For VK Video it tracks conversion into a join of the linked VKontakte community — so you judge attracted audience, not only clicks.
Yes. Each influencer gets a separate link. The report shows clicks, subscriptions or joins, and conversion. The source with more clicks does not always bring more audience.
Conversion is subscriptions or joins divided by clicks on that source’s link. Mobzio calculates it automatically when subscription tracking is on for Telegram, MAX or VKontakte.

Related topics

Telegram subscriptions · MAX subscriptions · VK and VK Video subscribers

Link management · External traffic analytics · Shorten a link online

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