Channels and social

Callback API

A pattern where the platform sends events (like a join) to your server.

With Callback API the platform posts events to your URL near real time — useful for joins and similar actions.

In VK, Callback API events capture community joins, and Mobzio attribution credits them to the preceding deeplink click.

Server verification, secrets and event lists must be configured carefully or conversions stay silent.

Callbacks complement click analytics: clicks show interest; join events show media outcomes.


Related resources

← Back to glossary

Ready to measure external traffic in practice?

Create a deeplink and track clicks, sources and conversions in Mobzio.

Try for free