Channels and social

VK / VK Video subscriptions

A community join or similar VK action tracked via Callback API after a deeplink click.

On VK and VK Video, campaigns often optimize for community joins after an ad click.

Without Callback API you mostly see clicks; with it you can report subscriptions and compare creatives.

VK and VK Video links may use different open paths — account for that when creating deeplinks.

Send a test join before scaling spend.

Related resources

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Channels and social
Callback API Telegram subscriptions MAX subscriptions

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