Attribution

Attribution answers which channel gets credit for a result — last click, first click, or an N-day window after the visit.

On marketplaces it is harder than classic e-commerce: users may click a deeplink and buy later inside the app.

Agree on rules early: conversion window, what counts as an order, how bots and repeat clicks are handled.

Mobzio builds attribution around the deeplink and events (click, subscription, API order). An honest model beats a pretty slide.

Related resources

• External traffic analytics
• Bot filtering

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