Attribution

Attribution answers which channel gets credit for a result — last click, first click, or an N-day window after the visit.

On marketplaces it is harder than classic e-commerce: users may click a deeplink and buy later inside the app.

Agree on rules early: conversion window, what counts as an order, how bots and repeat clicks are handled.

Mobzio builds attribution around the deeplink: Mobzio’s own attribution algorithms attribute orders and subscriptions to link clicks. Platform data — marketplace APIs, Telegram and MAX bot events, VK Callback API — is an additional source. Conversions within the attribution window after the click are counted. An honest model beats a pretty slide.

Related resources

• External traffic analytics
• Bot filtering

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