UTM tags

UTM parameters mark source, medium, campaign, content and keyword so analytics tools can slice visits.

On marketplaces classic UTMs do not always work the same way. Wildberries external-traffic UTM flows have changed, so sellers need alternative attribution.

Mobzio measures external traffic with deeplinks: you see clicks on every link, and Mobzio’s own attribution algorithms attribute orders to those clicks. Marketplace API data is an additional source, so you don’t rely only on marketplace UTM reports.

UTMs remain useful for owned sites and ad platforms. For WB product cards, a clear source → deeplink → order path matters more.

Related resources

• WB UTM alternative
• Wildberries analytics
• Ozon analytics
• WB API guide

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