Analytics and attribution

Bot filtering

Removing fake or non-human clicks so deeplink stats reflect real interest.

Bots inflate clicks and distort creator and ad evaluations. Filtering reduces that noise.

Signals may include device, network and frequency anomalies. The goal is cleaner reporting, not punishing partners blindly.

Mobzio includes bot-aware checks so budgets rely on more trustworthy data.

If a channel drops after filtering, you may finally be seeing reality.

Related resources

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Analytics and attribution
UTM tags External traffic Attribution Conversion

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