Analytics and attribution

Conversion

The target action after a click: order, subscription, install or lead — depending on the funnel.

A conversion is a predefined valuable action, not every click. Sellers often optimize for orders; media teams for subscriptions.

Clicks alone mislead: a noisy channel can look strong while a smaller one actually pays back.

In Mobzio conversions depend on integrations: marketplace orders, Telegram joins, VK Callback events, MAX subscriptions.

Pick one primary conversion per campaign so the team optimizes the same metric.

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Analytics and attribution
UTM tags External traffic Attribution Bot filtering

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