Analytics and attribution

External traffic

Visits to a product or app from outside marketplace organic discovery: creators, Telegram, ads, QR.

External traffic arrives from social, seeding, paid social, email or offline QR — not from marketplace search and recommendations.

Without tracking it looks like “just sales”. With tracking you see which creator pays back and which channel wastes budget.

Mobzio is built for this: per-source deeplinks, click stats, bot filters and marketplace API links where available.

If you invest in influencers and seeding, external traffic is your primary analytics object.

Related resources

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Analytics and attribution
UTM tags Attribution Conversion Bot filtering

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